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In WVU's IMC program, you get a healthy mix of courses in marketing, public relations, social media strategy, audience behavior, media planning and advertising.

Students in the IMC bachelor's degree program take courses through the Reed School of Media and Communications, in addition to general foundation courses, entirely online. To graduate, all School of Media and Communications majors must complete a minimum of 120 credit hours. IMC students complete:

  • An IMC-focused first year seminar course
  • An IMC introductory course at the beginning and an IMC capstone course at the end
  • General Education Foundation (GEF) Courses like English, math and science
  • Courses in Advertising and Public Relations
  • A required IMC Track
  • Elective courses of your choosing

Sample Courses:

  • Advertising & PR Audience Insights & Analysis
  • Branded Content & Narrative
  • Strategic Social Media
  • Audience Psychology and Behavior
  • Principles of Marketing

Wondering about your course schedule?

Current students should refer to Degree Works to determine their scheduling needs.

Future students can refer to the WVU Undergraduate Catalog for the major requirements and sample schedule.