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Military Marcom

A fully online, asynchronous graduate degree is the perfect (and maybe only) option for military public affairs and communications personnel who are on the move and need to balance pursuing their education with the demands of active duty service.

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The WVU Reed College of Media has an established partnership with the Defense Information School that enables DINFOS alumni to transfer select credits earned in their Department of Defense training into our Master of Science in Integrated Marketing Communications program.

About the DINFOS IMC Cohort

DINFOS alumni who enter the IMC program with qualified transfer credits from their DINFOS training can follow a prescribed cohort schedule as outlined below with a goal of graduating in as little as one year (don't worry - if your bandwidth changes in response to world events, we can adjust your studies to align better with your other responsibilities). Select courses in the sequence will be taught by instructors with military and/or Department of Defense public affairs experience to ensure relevance for students in this dedicated cohort.

Future DINFOS IMC cohorts are scheduled to begin Spring 2023 (Jan.), Summer 2023 (May) and Fall 2023 (Aug.). If you are interested in learning more about the DINFOS IMC cohort and future offerings of this special cohort, please submit the DINFOS Inquiry Form . Please note that there are a limited number of seats available and priority will be given to early applicants. Once we reach capacity on a cohort, accepted applicants will be offered a seat in a future cohort.

Special Military Rate through the DINFOS Partnership

The West Virginia University Reed College of Media offers a discounted rate of $250 per credit hour for active duty military personnel and veterans, a 70% discount! Depending on your specific DINFOS training, up to the equivalent of two courses may be transferred in to the IMC program, bringing your 8-course IMC master of science degree cost to $6,000.

The WVU IMC graduate program is proud to participate in the Yellow Ribbon Program and encourages eligible graduate students to take advantage of the available veteran educational benefits. Those receiving the maximum benefit from the Post 9/11 GI Bill may receive additional funding to cover tuition and fees. For questions about your eligibility, please contact the WVU Veterans office at 304-293-8262 or

In-Person Events

Members of the DINFOS community are encouraged to attend the in-person Integrate conference. These events enable current and future DINFOS IMC students to meet their classmates, many of their instructors and other industry professionals, as well as experience WVU’s campus.

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Courses for DINFOS Cohort

IMC 610: Introduction to IMC

IMC 613: Brand Equity Management

Learn strategies and tactics to build, measure and manage brands and brand equity, including the introduction of new products.

DMC 673: Campaign Metrics and Assessment

Explore how data informs key performance indicators that define a campaign’s success.

IMC 611: Marketing Research and Analysis

Identify research problems and select appropriate quantitative and qualitative designs to address them; examine sampling, questionnaire design, data processing and how to communicate research needs and results.

IMC 619: Emerging Media and the Market

Examine how the modern industry uses emerging media, such as blogs and virtual worlds, to enhance the IMC process.

IMC 612: Audience Insight

Take an in-depth look at consumer behavior in terms of internal and external influences, the consumer decision-making process and consumers and culture.

IMC 631: Crisis Communications

Apply theory and case study analysis to gain the expertise and confidence required to maneuver through myriad potential crisis situations.

IMC 636: Capstone

The proposed plan above is only applicable for service members that enter the IMC program with two electives earned previously at DINFOS. Qualified military service members that have not earned DINFOS credits to transfer into the WVU IMC program will still be eligible to complete their IMC degree in the special DINFOS cohort. Upon admission, the advisor will work to develop a specific degree plan on a case-by-case basis that will enable you to complete the coursework with the prescribed cohort, as well as the additional degree requirements either during or after the cohort is concluded.

Meet Your Instructors

Let's Chat

As the enrollment coach and an IMC alum, I'd be glad to share my expertise and help you decide what is the best fit for you. 

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Ian Carver

DINFOS IMC Alumnus Ian Carver

"I appreciate the program and one of my main factors for applying to the program was how it was in partnership with the Defense Information School where I attended my Navy A-School training."
Ian Carver (DINFOS 2010, IMC 2019)

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