A fully online, asynchronous graduate degree is the perfect (and maybe only) option for military public affairs and communications personnel who are on the move and need to balance pursuing their education with the demands of active duty service.
Request InformationThe WVU Reed College of Media has an established partnership with the Defense Information School that enables DINFOS alumni to transfer select credits earned in their Department of Defense training into our Master of Science in Integrated Marketing Communications program.
DINFOS alumni who enter the IMC program with qualified transfer credits from their DINFOS training can follow a prescribed cohort schedule as outlined below with a goal of graduating in as little as one year. Don't worry, if your bandwidth changes in response to world events, we can adjust your schedule or pause classes. Select courses in the sequence will be taught by instructors with military and/or Department of Defense public affairs experience to ensure relevance for students in this dedicated cohort.
DINFOS IMC cohorts begin each spring (January), summer (May) and fall (August). If you are interested in learning more about the DINFOS IMC cohort and future offerings of this special cohort, please submit the DINFOS Inquiry Form. Please note that there are a limited number of seats available and priority will be given to early applicants. Once we reach capacity on a cohort, accepted applicants will be offered a seat in a future cohort.
The West Virginia University Reed College of Media offers a discounted rate of $250 per credit hour for active duty military personnel and veterans, a 70% discount! Depending on your specific DINFOS training, up to the equivalent of two courses may be transferred in to the IMC program, bringing your 8-course IMC master of science degree cost to $6,000.
The WVU IMC graduate program is proud to participate in the Yellow Ribbon Program
and encourages eligible graduate students to take advantage of the available veteran
educational benefits. Those receiving the maximum benefit from the Post 9/11 GI
Bill may receive additional funding to cover tuition and fees. For questions about
your eligibility, please contact the
WVU Veterans office at
304-293-8262 or
veterans@mail.wvu.edu.
Members of the DINFOS community are encouraged to attend the in-person
Integrate conference. These events enable current and future DINFOS IMC students
to meet their classmates, many of their instructors and other industry professionals,
as well as experience WVU’s campus.
Learn strategies and tactics to build, measure and manage brands and brand equity, including the introduction of new products.
Explore how data informs key performance indicators that define a campaign’s success.
Identify research problems and select appropriate quantitative and qualitative designs to address them; examine sampling, questionnaire design, data processing and how to communicate research needs and results.
Examine how the modern industry uses emerging media, such as blogs and virtual worlds, to enhance the IMC process.
Take an in-depth look at consumer behavior in terms of internal and external influences, the consumer decision-making process and consumers and culture.
Apply theory and case study analysis to gain the expertise and confidence required to maneuver through myriad potential crisis situations.
The proposed plan above is only applicable for service members that enter the IMC program with two electives earned previously at DINFOS. Qualified military service members that have not earned DINFOS credits to transfer into the WVU IMC program will still be eligible to complete their IMC degree in the special DINFOS cohort. Upon admission, the advisor will work to develop a specific degree plan on a case-by-case basis that will enable you to complete the coursework with the prescribed cohort, as well as the additional degree requirements either during or after the cohort is concluded.
Meet Your InstructorsMeet your enrollment coaches! Bre specializes in Integrated Marketing and Data Marketing, while Wes specializes in Digital Marketing and DINFOS. Not sure which program is the right fit? No worries, we'll walk you through that and every other step of your enrollment journey.
Schedule a Time to Chat Contact Bre Contact Wes Attend an Info Session"I appreciate the program and one of my main factors for applying to the
program was how it was in partnership with the Defense Information School
where I attended my Navy A-School training."
Ian Carver (DINFOS 2010, IMC 2019)
