Victoria Bodkins
Victoria Bodkins is a highly motivated marketing professional and proud alumna of WVU’s Data Marketing Communications program, combining expertise in data-driven marketing with creative strategy and strategic communication tailored to diverse audiences.
As a Marketing Strategist, she leverages her experience in recruitment, enrollment analytics, and content creation to deliver actionable insights, enhance outreach efforts, and elevate the impact of the college’s online programs. Victoria’s strong background in marketing analytics, coupled with her firsthand understanding of CCAM programs, enables her to effectively market the online programs and connect with prospective students.
Her key strengths include:
- Data-driven marketing and analytics
- Multimedia content creation and storytelling
- Strategic communication tailored to diverse audiences
- Audience engagement and recruitment strategy
- Curriculum and program knowledge from a practitioner perspective
Bodkins holds a Master’s degree in Data Marketing Communications from West Virginia
University and a Bachelor’s degree in Communication Studies. Prior to joining WVU,
she worked in a patient-centered role at Mon Health, where she developed interpersonal
and problem-solving skills. That experience strengthened her ability to listen
with empathy, communicate effectively, and offer meaningful support, skills she
now brings to her work with students from all backgrounds.
Outside of work, she enjoys spending time with her family and exploring the outdoors. She loves camping, hiking, and making memories through shared adventures. Whether she's connecting with students or exploring nature, Bodkins values connection, curiosity, and creating positive experiences for others.