WVU has partnered with Air University to allow airmen and guardians to continue their education with a fully online, asynchronous bachelor's degree option in Integrated Marketing Communications (IMC).
Request Information ApplyStudents in the IMC bachelor's degree program take IMC-focused courses and choose an IMC track.
View the Course OptionsTransfer your CCAF associate's degree and receive maximum credit transfer to lower the required credits for graduation to 60.
Learn more about Transfer CreditsAll courses are asynchronous, enabling you to balance your studies with your military lifestyle, as well as family and work obligations. And there are no required on-campus residencies or weekend commitments to complicate life.
Course StructureOur B.S. IMC program offers military service members a special discounted rate of $250 per credit.
Learn About the PartnershipThe WVU College of Creative Arts and Media has an established partnership with Air University to help airmen and guardians continue their education and earn a Bachelor of Science in Integrated Marketing Communications. The Air University Associate-to-Baccalaureate Cooperative (AU-ABC) Program was launched by the Air University to help graduates of the Community College of the Air Force (CCAF) associate's degree program apply their existing credits toward a bachelor's degree program. The benefit includes maximum credit transfer, veteran services and a discounted military rate.
Request Info or Schedule a Time to ChatNote: AU-ABC is available to servicemembers in the Active Air and Space Force, Air Force Reserve and Air National Guard.
Voted "Best for Vets Colleges 2023" by the Military Times.
The University is an approved veterans benefits institution, and is prepared to offer soldiers and veterans the support needed to use the education benefits they have earned. For information, visit veterans services.
“I wanted to pursue a marketing communications degree because it will teach me skills relevant to my career in public affairs. ”
— Charlie Nichols, U.S. Air Force
In the Integrated Marketing Communications bachelor's degree program, you get a healthy mix of courses in marketing, public relations, social media strategy, audience behavior, media planning and advertising. You’ll exercise the creative, writing and analytical parts of your brain, experiment with new media tools, and work on real projects for real clients that will beef up your portfolio.
With the partnership, you can maximize your military career experience and earn a bachelor's degree faster by transferring your CCAF associate's degree credits.
How, where and when you complete coursework is completely up to you. There are zero in-person commitments – which means no relocation or travel – and course delivery is asynchronous, meaning no virtual class meetings.
West Virginia University's B.S. IMC program offers a discounted rate of $250 per credit hour for active duty military personnel and veterans.
Members of the Air University community are encouraged to attend the in-person Integrate conference. These events enable current and future IMC students to meet their classmates, many of their instructors and other industry professionals, as well as experience WVU’s campus.
Our B.S. IMC program is tailored to build on your military training and experience, providing you with a comprehensive education in marketing communications. Whether you're aiming to transition into a civilian career or advance within the military, our program equips you with the skills and knowledge needed for success.
Browse the projected course schedule below and review semester start and end dates via the WVU academic calendar.
View the Program Plan File - PPF - for credit transfers and degree requirements.
The Office of Accessibility Services (OAS) is dedicated to enhancing educational opportunities for students with temporary or permanent disabilities by authorizing reasonable and effective accommodations. A specialist will work with you to help you request and implement accommodations necessary for your academic success.
Visit Accessibility ServicesWVU tutoring centers are offering online versions of drop-in tutoring and online tutoring appointments.
WVU TutoringThe ITS Service Desk provides first-level support to students. A knowledge base of common questions, current system outages, and planned downtimes are posted online. The ITS Service Desk investigates and resolves problems related to ITS-supported systems and applications. Check the ITS website for operating hours.
Learn More About the ITS Service DeskView all of the services WVU has to offer to online students. Also, be sure to visit The Bunker for more about veteran services at WVU.
We're here for you every step of the way ... we'll answer your questions, help with your applications for college and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.
(304) 293-6278
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WVU Marketing Communications programs are accredited by The Higher Learning Commission which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education (USDE). The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region.
In 2022, the WVU Reed College of Media (now the WVU Reed School of Media and Communications) was one of 35 institutions named to the 2022 PRNEWS Education A-List, which recognizes the best institutions of higher education for career advancement in public relations and marketing communications. It was named to the PRNEWS Education A-List again in 2023. Our Integrated Marketing Communications online graduate program was named a "Program of Excellence" by the WVU Board of Governors in 2020 and was a finalist in the PRWeek US Awards 2016 “Education Program of the Year” category. WVU IMC was also named the “Outstanding Online Program” for 2015 by the Online Learning Consortium, the leading professional organization devoted to advancing the quality of online learning worldwide.
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