Teaches IMC 612 Audience Insight
Christopher Caserta is a strategy and marketing communications executive with over 20 years of experience within regional and national health systems and post-acute care organizations. Within the healthcare industry, he has led teams within corporate strategy, marketing communications, brand building, demand creation, relationship sales, and digital communications. Caserta received his Bachelor of Specialized Studies in Biomedical Science with a Psychology minor from Ohio University and his Master of Science in Integrated Marketing Communications from West Virginia University.
Caserta is the vice president of Business Development for U.S. Medical Management.
He leads corporate strategic planning, marketing and branding, sales, health plan contracting, mergers & acquisitions, and partnerships. Caserta develops strategies to transform and grow business models and oversees the overall relationships with third-party payors, including negotiation of all managed care contracts and development of value-based collaborations.
Caserta was the vice president of Strategy and Marketing within the Continuing Care division at Trinity Health, the second-largest Catholic Health System in the United States.
He was accountable for the system’s continuum growth strategy for all business units within the Continuing Care division. Through internal marketing strategies and LEAN process improvements, he collaborated with national leaders and chaired the integrated health system model that captured $199 million in revenue from acute to post-acute care patient transitions within 93 hospitals.
Caserta’s teams have exceeded organic sales growth goals for senior housing and skilled nursing throughout six states that created $3.5 million in revenue. He was elected by his peers to Trinity Health’s Clinically Integrated Network (CIN) team that captured $52 million, an increase of 420% from previous years. Caserta also orchestrated a LEAN/performance improvement exercise that yielded $3.6 million and increased the national skilled nursing facility capture rate by 24%.
Prior to Trinity Health, he spent over 15 years and held several executive roles at regional post-acute care organizations and health systems. Caserta has authored integrated marketing communications plans that have maximized home & community-based services organic growth by 46% through utilization strategies of home health, hospice, and private duty services. Caserta’s traditional and digital advertisements have received Gold, Silver, and Bronze awards from the annual National Mature Media Awards competitions.
Caserta has been motivated to create innovative care models to help patients receive better healthcare and services. He was instrumental in creating a risk-taking, Independent Physicians Association (IPA) model for 55+ high-risk consumers that resulted in a 38% decrease in inpatient days and a 35% reduction in the total cost of care. During the Great Recession, he pioneered an innovative financial senior housing model that generated $11 million in revenue. In an effort to promote services for the underserved, he collaborated with other senior leaders to form a PACE (Programs for All-Inclusive Care for the Elderly) program that still serves over 200 participants.
Caserta enjoys volunteering by organizing and delivering meals at a food pantry in downtown Detroit. At nine years old, he began competitively racing go-karts and has been frequently seen on football fields, baseball fields, and basketball courts coaching his community’s recreational youth leagues. He can also be found singing songs with his guitar at open mic nights and the occasional paid gig.
Caserta received his Bachelor of Specialized Studies in Biomedical Science, with a Psychology minor from Ohio University and a Master of Science in Integrated Marketing Communications from West Virginia University. He is also an adjunct professor in the Integrated Marketing Communications program in WVU Reed College of Media, where he specializes in healthcare marketing and growth strategies.