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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Justin Hoot

Director, Client Services at Someoddpilot

Justin Hoot is a seasoned and award-winning marketing executive, specializing in innovative brand, digital, and interactive experiences with lifestyle, music, and consumer brands.

Over the last 12 years, Hoot has led innovative and groundbreaking work for some of the biggest brands and entertainers in the world, including Converse, Chaco, Jordan, Patagonia, Budweiser, Activision, Sonos, VH1, and The Fader, as well as major label recording artists Beyoncé, Modest Mouse, Future, Bleachers, and many more.

In his current outpost, he serves as the director of client services at Someoddpilot, a creative company in Chicago, working alongside both the partners and an expansive creative team to deliver high caliber branding, campaign, and digital work.

Hoot is a two-time graduate from WVU, earning both his bachelor's degree and more recently, his Master of Science in Integrated Marketing Communications. He resides outside of Chicago with his wife and three children.

Meet Justin Hoot

Chapters:
0:00 Introduction
0:42 Why do you teach in the program?
1:21 How do you bring the real world into your online classes?
2:44 How do you engage with students?
4:05 Fun (surprise) questions