Teaches IMC 613 Brand Equity Management
Muetzel is a versatile integrated marketing leader who brings a wide range of digital experiences from Fortune 500 companies across the pharmaceutical, medical device, and retail sectors. Currently, he leads US Digital Strategy and Marketing Operations for Aimmune Therapeutics – A Nestle Health Science Company.
His professional focal points include process optimization, digital product management and omnichannel marketing. Prior to his current role, Muetzel was recognized for his professional achievement in advancing digital and advanced analytics transformation programs at both Bayer and Biogen.
He earned an
M.S. in Integrated Marketing Communications from West Virginia University and
an MBA at New York University’s Leonard Stern School of Business. His research
interests include change management and organizational design to support
Colleagues describe Muetzel as a driven and empathetic leader who can be relied on to offer customer-centric solutions in complex industries. He currently resides outside of Savannah, Georgia with his family.