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Nathan Pieratt

Award-Winning Designer and Creative Director

Teaches IMC 610 Introduction to IMC and  IMC 625 Advanced Creative Concepts

Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.

Currently, Pieratt is a head of marketing at the start-up SWIPEBY ( in Winston Salem, North Carolina. and responsible for the development and execution of creative strategy and full marketing mix. Before SWIPEBY Pieratt was group creative director at Epsilon where he and his team developed data-driven creative strategy for AT&T Business, with a focus on email, direct mail and display.

Pieratt also actively consults on creative execution and big ideas for brands like Arby’s, Snickers, Mountain Dew, Doritos and State Farm. He has been an adjunct instructor for the Art Institute of Pittsburgh for the past 12 years, teaching both design and art director courses.

Pieratt is a 2013 graduate of the IMC program and holds an MFA from Savannah College of Art and Design. He lives in Rockwall, Texas with his wife and four daughters. He enjoys a good book, cooking and is a huge college football fans. Go Mountaineers!

Past Student Feedback

  • Professor Pieratt began the course with the introduction week discussion unlike other IMC courses I have taken thus far (in my opinion). I thought that the questions posed allowed him to understand each of our learning styles so that he was able to customize his method of communication and overall interactions with the students. I think that it must be a true challenge to get to know students via online courses, and the longer the course went on, I thought that Professor Pieratt knew me, my style, and my strengths/weaknesses very well. I also felt that he has gone above and beyond in assisting my interests in updating my resume and exploring job opportunities within the IMC field. I greatly appreciated his efforts in this course. I believe that I will have taken a lot with me after this course ends.
  • I had a great experience with Prof. Pieratt. He provided detailed feedback that really helped me improve and pushed me to take my work to the next level, which I really appreciated. He also shared additional articles and real life examples from his own work that related to the weekly lessons and assignments. It was really helpful to see these and definitely added to the quality of the course. I would love to take another course with Prof. Pieratt and hope that I get the opportunity.
  • This has been my favorite class in the IMC program thus far. Professor Pieratt is an awesome teacher and he is super knowledgeable of the IMC field. I actually wish I could have him again for a class. He taught us things that are valuable in the workforce.