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Cyndi Greenglass

President at Livingston Strategies
Teaches Marketing Research and Analysis

Cyndi Greenglass

Cyndi W. Greenglass is a founding partner and president at  Livingston Strategies, a data-informed, strategic consulting firm that helps clients develop, execute, and measure their customer communications with a close focus on results. 

Greenglass has razor-sharp strategic skills matched by impeccable on-the-ground savvy and tactical abilities. These qualities have enabled her to build a successful company and reputation in performance-based marketing across a broad range of industries including B2B and B2I, as well as in critical compliance and regulated communications.

Prior to launching her consultancy, she was a founding partner of Diamond Communications Solutions where she acted as a strategic architect, helping clients design opti-channel performance marketing programs with an eye on results.

Greenglass is on the Board of Directors of Honor Flight Chicago and is an Advisory Board Member for BRAND United. She has taught and trained marketers throughout the world. Currently, she co-hosts a podcast series entitled Marketing Horizonssponsored by WVU Reed School of Media and Communications, and is a consistent contributor to books, white papers, and articles by thought leaders. She has been recognized with the following achievements:

  • 2018 2018 Alexia Vanides Teaching Award Winner 
  • 2018 Winner 20 Women in Business by Sales Lead Management Association 
  • 2017 Winner 40 Inspiring Leaders in Sales Lead Management 
  • 10 Most Fascinating People in B2B 
  • 2016 Winner 20 Women to Watch in Sales Lead Management 
  • 2015 INC 5000 Honoree 
  • 2014 INC 5000 Honoree 

Greenglass holds a bachelor’s degree from University of Toronto and a Master’s in Integrated Marketing Communications from the Reed School of Media and Communications at WVU. Additionally, she helped develop the Data Marketing Communications program at WVU Reed School of Media and Communications where she is now an adjunct instructor.

She was my favorite professor throughout this entire program. She clearly went above and beyond for her students and wanted us to learn not just the material on the rubric, but also skills and concepts that are applicable in the workplace. The feedback she gave on assignments was beneficial for development in and outside of class, and I loved that she took the time to put together Zoom meetings with industry professionals for students to hear first-hand accounts of exciting ways the curriculum could be applied.

Professor Greenglass helped us learn. For starters, she loves her subject! She was committed to our success, and she maintained an optimistic tone from beginning to end.

Professor Greenglass was one of the most engaged professors I’ve had throughout this program and her enthusiasm cultivated such an open, positive learning environment.