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Modules

Modules

These interactive modules emphasize key course topics and concepts across our curriculum. They were developed by WVU Reed College of Media Online Programs instructors to support course learning outcomes.

General Topics

Appropriate Statistical Methods
Appropriate Written Communication
Consumer Insights – Definition, Discovery and Delivery
Conceptual Development & Unique Selling Propositions
Contextual Understanding: Taking Advantage of the Contextualized Customer Experience

Defining Marketing Goals, IMC Objectives and Tactic/Media Goals

Ethnography and Semantics
Finance for IMC Students
How to Use Service Design to Enhance IMC
Hypothesis Testing
Identifying Target Audiences
Personality styles
IMC for Small Business

Measurement and Evaluation in IMC
Media Planning and Buying Basics
Multichannel, Omnichannel and Integrated Marketing
Positioning in the Era of Trout and Ries
Tips for Success in IMC 610
Using UX Design for Audience Insight

Creative Strategy

The Art of Storyboarding
Creating a Brand Strategy
Creating a Powerful Integrated Communications Strategy Statement (ICSS)
How to Write a Creative Strategy Statement and a Creative Brief
Identifying and Measuring Brand Value
Invest in Brand Champions to Earn R.O.T.

Data Marketing Communications

Data Driven Marketing Decisions
Introduction to Google AdWords

Digital and Social Media

Content Marketing
Best Practices for Community Management
The Brand Called You: Marketing Yourself with Social Media
How to Map an Online Customer Journey
Using Audience Insight for Online Website Strategy

Healthcare

Healthcare Communication vs Traditional Communication

Higher Education Marketing

Generation Z: Over Connected, Under-related
Multicultural Marketing

Public Relations Leadership

Defining Crisis Communication
Differentiating Between Advertising and PR
Differentiating Between Goals, Objectives, Strategies and Tactics
Incorporating Public Affairs as Part of an IMC Campaign
Writing Measurable Objectives

If you have any questions or have a suggestion for new module development or improvement/update to a current module, please send a message to Rick Bebout at rdbebout@mail.wvu.edu.