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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Celebrating 20 Years of WVU IMC

Matthew Cummings

M.S. Integrated Marketing Communications | 2006
Erie, PA
Manager, PR/Media Relations, Erie Insurance and IMC Instructor, West Virginia University
What is your proudest marketing communications moment?
While not technically a moment, since 2006 I've had the opportunity to teach in the IMC program and learn from some of the best and brightest in our industry: our students. Teaching the intro course in the IMC program is my proudest marketing communications moment — and one that repeats itself each fall and spring.
Quote you live by
"Work hard. Keep at it. Live simply and quietly. Remain humble. Stay positive. Create your own luck. Be nice. Be polite." — Hugh MacLeod
Favorite Faculty Member in the Program
Chad Mezera