Celebrating 20 Years of WVU IMC
Fiona Green
M.S. Integrated Marketing Communications | 2013
Alexandria, VA
Head of Brand Content, Amazon Ads
What is your proudest marketing communications moment?
I am most proud of leading a team of accomplished brand marketers who help to raise awareness and drive consideration for Amazon Ads. In my time at Amazon Ads, I've reshaped our content marketing to focus on high-reach content opportunities with branded content including activations with the New York Times, Vox.com, Wall Street Journal, Adweek, AdAge, and Digiday, to name a few.
What is your superlative?
Most likely to be empathetic. I believe empathy is an underused leadership skill and, especially during these challenging and unprecedented times, I have tried to lead from the heart.
Quote you live by
"If you're offered a seat on a rocket ship, don't ask what seat! Just get on." — Sheryl Sandberg
I love the spirit of this and embracing new challenges with an open mind and optimism.
I love the spirit of this and embracing new challenges with an open mind and optimism.