Celebrating 20 Years of WVU IMC
Whitney Humphrey
M.S. Integrated Marketing Communications | 2022
Charleston, WV
Communications Administrator, West Virginia Housing Development Fund
What is your proudest marketing communications moment?
In my previous role as a civilian public affairs specialist with the West Virginia National Guard, I developed and implemented a market research survey to determine how our different target audiences use and interact with WVNG social media channels. Though we didn’t get much participation, the results helped us shape and schedule our content in a way that related to our audience while still advancing the General’s priorities. Senior leadership was impressed with what we did and how we used these results to better connect with Soldiers, Airmen, civilian support employees and military families.
What is your superlative?
Most likely to be the first to post on the discussion board.
Quote you live by
"Be the change you want to see in the world."
Favorite Class in the Program
IMC 615 Creative Strategy and Execution
Favorite Faculty Member in the Program
Frank Marra