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Accelerated B.S. + M.S. IMC

If your intended path leads to graduate school, get a head start with an accelerated program. The WVU Reed College of Media offers a 4+1 option for earning your bachelor's degree in Journalism or Advertising and Public Relations in conjunction with a master's degree in IMC in just five years.

Ask Your Undergraduate Advisor

How does it work?

Students begin coursework in the Integrated Marketing Communications master's degree program in what would be their senior year while completing undergraduate coursework at WVU. In order to do this, you must declare your major by the fall semester of your sophomore year. You must also complete a minimum of 90 credits in your baccalaureate (undergraduate) program by the end of your Junior year (including required general education and major courses).

You will earn both your B.S. and M.S. degrees at the conclusion of the graduate program.

Students who are dismissed (e.g. for poor grades), or who choose to withdraw, during the first calendar year of graduate coursework, may apply all or some of their successfully completed coursework toward their bachelor's degree. If you have completed all of the BSJ requirements, you can apply to be awarded the BSJ in any semester per the Registrar’s guidelines.

Talk to Your Advisor

As a WVU Reed College of Media undergraduate student, the first step is to discuss your interest in a 4+1 with your advisor. For advising information, visit mediacollege.wvu.edu/advising.

Sample Course Schedules

The Integrated Marketing Communications program is 10 courses (30 credits) with the option of adding one course to earn an Area of Emphasis (AOE). Learn more about the IMC program. The schedules below are examples for what your senior and graduate years would look like with a 4+1 IMC degree and with the 4+1 IMC degree with an AOE.

Undergrad Senior Year

Semester 1 IMC 410:
Introduction to IMC
Semester 2

IMC 511:
Marketing Research and Analysis

IMC without AOE

Undergrad Completion in May
Summer Core 2/3
Early Fall Elective 1
Elective 2
Late Fall Core 3/3
Specialty 1/2
Early Spring Elective 3
Specialty 2/2
Late Spring IMC 636: IMC Campaigns
Undergrad Completion in December
Early Spring Elective 1
Elective 2
Late Spring Core 2/3
Specialty 1/2
Summer Core 3/3
Early Fall Elective 3
Specialty 2/2
Late Fall IMC 636: IMC Campaigns

IMC with AOE

Undergrad Completion in May
Summer Core 2/3
Specialty 1/2
Early Fall AOE 1
AOE 2
Late Fall Core 3/3
Specialty 2/2
Early Spring AOE 3
AOE 4
Late Spring IMC 636: IMC Campaigns
Undergrad Completion in December
Early Spring AOE 1
AOE 2
Late Spring Core 2/3
Specialty 1/2
Summer Core 3/3
Specialty 2/2
Early Fall AOE 3
AOE 4
Late Fall IMC 636: IMC Campaigns