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How to Apply

Need assistance? Follow the steps below to start your application in one of the WVU Marketing Communications online programs. Ready to apply? Start your application today!

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Customize your schedule to finish quickly or take however long you need.


Total Tuition


EXPECTED INDUSTRY GROWTH, faster than the average for all occupations (U.S. Bureau of Labor Statistics)

Application Steps

  • STEP 01

    Know what you need to apply.

    You will need to include a personal statement, résumé, official academic transcripts and pay the $60 nonrefundable application fee. The GRE/GMAT is not required. International students must provide TOEFL or IELTS Scores - find detailed application information in the International Applications section.

  • STEP 02

    Request official transcripts.

    Academic transcript requests can sometimes get delayed, so it's best to go ahead and get the ball rolling! Contact your prior academic institutions and request that official academic transcripts be sent via postal mail or electronic delivery, directly to:
    WVU Office of Graduate Admissions
    One Waterfront Place
    PO Box 6510
    Morgantown, WV 26506-6510
    Phone: 304-293-2121

    NOTE: If you are a WVU Alumni, you do not need to submit transcripts as they are already on file.

  • STEP 03

    Write your personal statement.

    Tell us a little bit about who you are and why you're considering a master's degree. Why are you a good fit for the program and what are your short and/or long-term goals upon graduation?

  • STEP 04

    Login to the application portal.

    To apply for one of WVU's full online master's degrees in Data, Digital or Integrated Marketing Communications, a graduate certificate program or as an Alumni Lifelong Learning Program (ALLP) Applicant, use the WVU Graduate Admissions portal. You don't have to complete your application all at once - use this login anytime to continue the app or submit additional materials.

    NOTE: If you are a current WVU student, you should create a new account as this site does not use your WVU login credentials.

Start Your Application

Application Deadlines

Applying before the PRIORITY deadline opens opportunities for accelerated tracks and puts you first in line for choosing courses, electives and instructors. It also ensures you meet financial aid deadlines, and that you get into cohorts with limited spots (Data and DINFOS). Applications for the upcoming term will not be accepted after the FINAL deadline.


  • NOV 01 Priority Deadline
  • DEC
    Final Deadline


  • MAR 15 Priority Deadline
  • MAY
    Final Deadline


  • JUN
    Priority Deadline
  • AUG
    Final Deadline

Alumni Lifelong Learning Program (ALLP) Applicants

The Alumni Lifelong Learning Program offers a more affordable way for you, our alumni, to sharpen your skills in emerging topic areas, technologies and practices used by today's marketing communications practitioner. Available exclusively for graduates of the Integrated, Data and Digital Marketing Communications master's degree programs at WVU, ALLP allows you to return to the take a course to keep your skills current with the industry, earn a specialized credential by completing a graduate certificate at a reduced rate! Each course is completed for a grade, is transferrable and can be applied to an additional credential.

Eligibility requirements and requirements to participate:

  • You must be a graduate of the WVU Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications master's degree program.
  • You will need to reapply and be readmitted to the University. As an alum, you are guaranteed readmission.

View the courses available in the upcoming terms.

International Applicants

You will need to include a personal statement, résumé, official academic transcripts (in English), an English language proficiency score and pay the $60 nonrefundable application fee. The GRE/GMAT is not required.

Note: Due to this being an online program, we cannot offer any student visas. If you are in Cuba, Iran, North Korea, Sudan, Syria or Crimea and you are unable to access the application, please email

Official Academic Transcripts
We highly recommend using an outside evaluation service to provide WVU with an evaluation of your transcripts. Our service of choice is the World Education Services (WES). The best evaluation to request is the "WES ICAP," which costs $208 USD. This report will be emailed to WVU with an equivalency report for determination of your grades from your institution as compared to the USA grade point average system. See what documentation is required and find out more about the service. You may also have your institution send the transcripts directly to WVU, via post mail or electronic delivery. This process may take a much longer amount of time. Your Official academic transcripts would be sent directly to:
WVU Office of International Admissions
One Waterfront Place, Second Floor
PO Box 6009
Morgantown, WV 26506-6510
Phone: 304-293-2121
NOTE: You can also, in the interim, upload unofficial transcripts until the WES ICAP report is completed.

West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. You may also use Pearson Test of English (PTE) Academy or Duolingo English Test scores. International students are required to submit English language proficiency scores from one of the following:

If you completed your bachelor’s degree in one of the following countries, then you have met the WVU English proficiency requirement and do not have to submit a test score: Australia, Canada, Republic of Ireland, New Zealand, United Kingdom, United States, Liberia, Nigeria, Commonwealth Caribbean Countries (Anguilla, Antigua, The Bahamas, Barbados, Belize, British Virgin Islands, Bermuda, Cayman Islands, Dominica, Grenada, Guyana, Jamaica, Montserrat, St Kitts and Nevis, St Lucia, St Vincent, Trinidad and Tobago, Turks and Caico).

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

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