How to Apply

Need assistance? Follow the steps below to start your application in one of the WVU Marketing Communications online programs. Ready to apply? Start your application today!

Start Your Application

Apply to a Full Degree Program

To apply to the Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications (IMC) program at WVU Reed College of Media, use the Online WVU Graduate Application for Admission.

You will need to include a personal statement, résumé, official academic transcripts and pay the $60 nonrefundable application fee (which can be waived by attending an information session). Optional additions are letters of recommendation and GRE or GMAT scores. Note, if you are a WVU alumni, your transcripts will be on file and you will not need to have them sent to the WVU Office of Graduate Admissions.

The Online WVU Graduate Application for Admission
Designate your Admission Type and Intended Program as “Masters” and “Data Marketing Communications (4935),” "Digital Marketing Communications (4938)" or “Integrated Marketing Communications (4932).” The primary delivery location/method is ONLINE. You may declare an Area of Emphasis (optional for IMC) if you would like to specialize.
$60.00 nonrefundable application fee (may be waived by attending an information session).
Personal Statement
Tell us a little bit about who you are and what has led you to get your master's degree, why you feel you will be a good fit for the program and what your short or long-term goal is after completing the program.
Résumé
Official Academic Transcripts
Official academic transcripts should be sent, via postal mail or electronic delivery, directly to:
WVU Office of Graduate Admissions
One Waterfront Place
PO Box 6510
Morgantown, WV 26506-6510
Email: GraduateAdmissions@mail.wvu.edu
Phone: 304-293-2121
NOTE: If you are a WVU Alumni, you do not need to submit transcripts as they are already on file
TOEFL or IELTS Scores (international students only)
West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent.
Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission.
- TOEFL Internet-Based = 79
- TOEFL Computer-Based = 213
- TOEFL Paper-Based = 550
- IELTS = 6.5
Letters of Recommendation (Optional) There is not a designated area to submit these in the application. Please email our enrollment specialist, Ryan Minnigh, at rminnigh@mail.wvu.edu to submit up to three letters of recommendation.
GRE or GMAT Scores (Optional)
The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
NOTE: The GRE was created to be a requirement for the IMC program. Students who have not taken the GRE can bypass the requirement and the enrollment specialist will waive that requirement. They may get an email stating that it is outstanding, but it will be waived.

Start Your Application

Apply to a Graduate Certificate Program

To apply to one of our graduate certificate programs at the WVU Reed College of Media, you will apply through the Online WVU Graduate Application for Admission.

You will need to include a personal statement and résumé, official academic transcripts and pay the $60 nonrefundable application fee (which can be waived by attending an information session). Optional additions are letters of recommendation and GRE or GMAT scores. Note, if you are a WVU alumni, your transcripts will be on file and you will not need to have them sent to the WVU Office of Graduate Admissions.

The Online WVU Graduate Application for Admission Designate your Admission Type as Graduate Certificate. Under Intended Program, you may select Integrated Marketing Communications (CG13), Creative Strategy (CG48), Data Marketing Communications (CG49), Digital and Social Media (CG50), Healthcare Communication (CG51), Higher Education Marketing (CG52), or Public Relations Leadership (CG53). The primary delivery location/method is ONLINE.
$60.00 non-refundable application fee (may be waived by attending an information session).
Personal Statement
Tell us a little bit about who you are and what has led you to get your master's degree, why you feel you will be a good fit for the program and what your short or long-term goal is after completing the program.
Résumé
Official Academic Transcripts Official academic transcripts should be sent, via postal mail or electronic delivery, directly to:

WVU Office of Graduate Admissions
One Waterfront Place
PO Box 6510
Morgantown, WV 26506-6510
Email: GraduateAdmissions@mail.wvu.edu
Phone: 304-293-2121
NOTE: If you are a WVU Alumni, you do not need to submit transcripts as they are already on file
TOEFL or IELTS Scores (international students only) West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent.
Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission.
- TOEFL Internet-Based = 79
- TOEFL Computer-Based = 213
- TOEFL Paper-Based = 550
- IELTS = 6.5
Letters of Recommendation (Optional) There is not a designated area to submit these in the application. Please email our enrollment specialist, Ryan Minnigh, at rminnigh@mail.wvu.edu to submit up to three letters of recommendation.
GRE or GMAT Scores (Optional)
The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.

Start Your Application

Alumni Lifelong Learning Program (ALLP) Applicant

The Alumni Lifelong Learning Program offers a more affordable way for you, our alumni, to sharpen your skills in emerging topic areas, technologies and practices used by today's marketing communications practitioner. Available exclusively for graduates of the Integrated, Data and Digital Marketing Communications master's degree programs at WVU, ALLP allows you to return to the take a course to keep your skills current with the industry, earn a specialized credential by completing a graduate certificate or even pursue an additional master's degree at a reduced rate! Each course is completed for a grade, is transferrable and can be applied to an additional credential.

Eligibility requirements and requirements to participate:

You must be a graduate of the WVU Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications master's degree program.
You will need to reapply and be readmitted to the University. As an alum, you are guaranteed readmission.
Alumni who would like to enroll in the 2020-21 academic year (to complete a course in Fall 2020 or Spring 2021) will be provided with an application fee waiver!

View the courses available in the upcoming terms.

Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan Schedule a Time to Chat Attend an Info Session

How to Apply

Apply to a Full Degree Program

Apply to a Graduate Certificate Program

Alumni Lifelong Learning Program (ALLP) Applicant

Let's Chat

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