West Liberty + WVU

West Virginia University's Marketing Communications online graduate program and West Liberty University share the same goal – to provide a student-centered environment. Advance in your career with a focus on Integrated, Data or Digital Marketing Communications. Take the online introduction course to IMC (IMC 410) or Digital Marketing Communications (IMC 440) as an undergraduate student to get ahead on your master's degree.

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Class

Fully
Online

Weeks

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Options

IMC 410
Introduction to IMC

Learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media.

Course Topics

An Introduction to Integrated Marketing Communications
Brand Research
Planning and Audience Insight
Integrated Creative Strategy
Paid Media in IMC
Earned and Owned Media in IMC
IMC Measurement and Campaign Evaluation

IMC 440
Introduction to Digital Marketing

Learn techniques, tools, and processes including practical methods for online research, development of digital strategy, and implementation of marketing communications online.

Course Topics

Digital Marketing Strategy
User Experience, Web Development and Design
Mobile, SEO and Digital Copywriting and eCommerce
Search, Online and Social Media Advertising
CRM and Content Marketing
Social Media Platforms/Strategy and Direct Marketing
Video Marketing, Conversion Optimization, Data Analytics, Law and Ethics

THE BENEFITS OF GETTING AHEAD

Desirae Lindow shares her experience in the M.S. IMC Introductory course and how it helped her get ahead in her master's degree.

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Benefits

Take a graduate-level course without paying graduate tuition.
It's only 8 weeks. Balance your rigorous schedule by taking this fully online class.
The three credit hours earned in these courses count toward your undergraduate requirements .
Taking one of these courses as an undergrad allows you to skip the graduate-level intro course. This means you can earn an area of emphasis or take an extra elective without extending your time in grad school or adding additional costs.
Build your portfolio. The final project for the IMC intro course is a full IMC campaign for a given client — and the Digital intro course includes Google Analytics certifications. This is a great way to show employers your expertise in the field.
Still deciding what is right for you? Experience the IMC or Digital Marketing Communications programs to see if this is the right fit for you.

Qualifications

Open to all majors from any university
Junior and senior undergraduate students in good academic standing
Interest in marketing campaign planning, digital marketing, communications strategy, consumer behavior or brand management
Highly recommended for students considering graduate education

West Liberty + WVU

THE BENEFITS OF GETTING AHEAD

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