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Content Creation for Digital Marketing

IMC 553

This course is required in:

M.S. Digital Marketing Communications

Top Three Course Takeaways

  1. Complete the class with pieces of practical strategic content that can be immediately applied at your current workplace or added to your professional portfolio. 
  2. Learn to leverage digital tools to create, implement, and monitor effective digital content. 
  3. Earn a certification in graphic design from Canva. 

Course Topics

  • Getting Started: Defining Digital Content Creation and Tools
  • Brand Partnership Strategy
  • Buyer Persona Creation
  • Launch Strategy
  • Digital Content Creation
  • Tools and Platforms for Creating and Distributing Digital Content
  • Storytelling

WORKLOAD:   (8-10 hours per week)

In this course, you will complete the following industry certification:
Canva Design School: Graphic Design Essentials Certification

This course will provide the skills and knowledge necessary to create strategic digital content that effectively engages your audience and boosts brand visibility. Students will explore and learn how to use the latest trends in digital marketing to develop strategies centered around a content piece for a brand partnership that aligns with current integrated marketing communications.

Course Learning Outcomes:

  • Recognize the pivotal role of content creation within digital marketing.

  • Explore how different content types can engage audiences across various platforms.

  • Create content that stands out in the digital world by combining writing, design, and production skills.

  • Use the innovative tools and software that facilitate content creation.

  • Evaluate effective distribution techniques to maximize the reach and impact of your content.

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Content Creation for Digital Marketing Instructors

Meeks headshot
Kristin Meeks Owner at WV Social Media Consultants
krmeeks@mix.wvu.edu Read More