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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Kevin Beatty

Marketing Executive, B2B Technology Industry
Teaches Campaign Metrics and Assessment and Direct and Digital Marketing

Kevin Beatty is a versatile marketing leader with over 20 years of B2B and technology industry experience leading teams in Fortune 500 companies and small-to-medium businesses in the areas of marketing and brand strategy, product marketing and management, channel management, and training. His experience also includes international marketing and business development in over 20 countries.

Beatty currently serves as vice president of marketing, sales, & business development for MDaemon Technologies, an email server and security software company with customers in more than 140 countries. His other leadership roles were at GTE (now Verizon), NEC, and BlackBerry where he managed and practiced a full spectrum of marketing functions from brand management, public and analyst relations, event management, website and content marketing, channel marketing, and various sales support functions.

Beatty received his Bachelor of Social Science from Portland State University and his Master of Science in Integrated Marketing Communications from West Virginia University. He is also an honorably discharged U.S. Army veteran.





Meet Kevin

Chapters:  
0:00 Introduction  
2:12 Why do you teach in the program?  
3:55 How do you bring the real world into your online classes?  
6:28 Fun (surprise) question

I appreciated how he would relate the content, discussion and questions from students to projects he is currently working on to provide insights and additional considerations. It was very insightful and helpful.