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Lynne Leger

Senior Vice President, Goodwill Retail & Business Services

Teaches IMC 612 - Audience Insight and IMC 636 - IMC Campaigns (Provided-Client Case)

Lynne Leger has spent more than 25 years in leadership positions building campaigns for brands including Borders Books and Music, David’s Bridal, Build a Bear and Goodwill Industries.

Additionally, she has held executive roles with EMI Music (Capital and Virgin Records) conducting artist audience research while developing marketing campaigns and partnerships with fortune 500 brands. Several of her campaigns can still be found with OKGO’s This Too Shall Pass, Rube Goldberg Machine and General Mills Serving Up Soul Radio Program.

Leading marketing initiatives with “live” musical brands as well as package goods, retail and non-profit organizations provides a robust understanding of branding and integrated campaign management.

Currently, Leger holds the position of senior vice president retail & business services with Goodwill Columbus, Ohio, while pursuing her passion for teaching.

Leger holds an MBA from California State University and a BA from Concordia University where she studied Human Resource Administration.Leading marketing initiatives with “live” musical brands as well as package goods, retail and non-profit organizations provides a robust understanding of branding and integrated campaign management.

Currently, Leger holds the position of senior vice president retail & business services with Goodwill Columbus, Ohio, while pursuing her passion for teaching.

Leger holds an MBA from California State University and a BA from Concordia University where she studied Human Resource Administration.