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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Lynne Leger

Senior Vice President, Goodwill Retail & Business Services
Teaches Provided Client Capstone Course

Lynne Leger has spent more than 25 years in leadership positions building campaigns for brands including Borders Books and Music, David’s Bridal, Build a Bear and Goodwill Industries.

Additionally, she has held executive roles with EMI Music (Capital and Virgin Records) conducting artist audience research while developing marketing campaigns and partnerships with fortune 500 brands. Several of her campaigns can still be found with OKGO’s This Too Shall Pass, Rube Goldberg Machine and General Mills Serving Up Soul Radio Program.

Leading marketing initiatives with “live” musical brands as well as package goods, retail and non-profit organizations provides a robust understanding of branding and integrated campaign management.

Currently, Leger holds the position of senior vice president retail & business services with Goodwill Columbus, Ohio, while pursuing her passion for teaching.

Leger holds an MBA from California State University and a BA from Concordia University where she studied Human Resource Administration.Leading marketing initiatives with “live” musical brands as well as package goods, retail and non-profit organizations provides a robust understanding of branding and integrated campaign management.

Currently, Leger holds the position of senior vice president retail & business services with Goodwill Columbus, Ohio, while pursuing her passion for teaching.

Leger holds an MBA from California State University and a BA from Concordia University where she studied Human Resource Administration.

Professor Leger is an exemplary example of what we, as students, all hope for in our collegiate professors. Her dedication toward ensuring her capstone students were informed, prepared, and ready to take on the final course in their graduate career went above and beyond the average teaching expectations. Because of Professor Leger, I felt ready to take on the job market and present my skills and portfolio to potential employers with confidence.

She made herself available and was always there via email/phone to ask her questions and get her feedback. You could tell she was extremely intelligent in this subject matter, and she educated us with a kind spirit. I never had a professor who made themselves as available as she did. She was absolutely excellent.