Teaches IMC 634 - Digital Storytelling
Tod Meisner possesses more than 15 years of experience in digital and traditional marketing, brand and advertising strategy, social media management, public and media relations, sports information and employee communications. He is certified by The Direct Marketing Association as a Digital Marketing Strategist and is a Second Wind certified Agency Account Manager. Meisner is also a Lean Six Sigma Green Belt.
During his career, he’s become accustomed to working with big brands and iconic organizations. His career journey began in college athletics as a sports information director with stops at SMU, the Missouri Valley Conference and Conference USA.
While Meisner made a strong impact within college athletics, he also created relationships early in his career with professional organizations. Meisner worked for both the NFL’s Dallas Cowboys and the NBA’s Dallas Mavericks while living in Dallas, Texas, in the mid-2000s.
His experiences are diverse when it comes to branding and advertising, having worked at boutique agencies such as Verge Pipe Media and MM2 PR, as well as working client-side for Associa in Dallas from 2010-2017.
Meisner began his tenure at Aflac in 2017 as Digital Marketing Coordinator working with the digital expansion team, helping with agent recruiting lead generation efforts. He is now Brand Manager, leading and driving the company’s social media strategy as part of the national brand and advertising team.
Meisner has helped Aflac rebuild its social media strategy from the ground up. Using a paid-first approach while focusing on awareness, knowledge and connection. He has helped grow Aflac’s connected community on its main social media channels and has led award winning social media campaigns.
He’s a leader who inspires. He possesses a deep level of self-awareness honed through the 100X Leadership System by Culture Wins/GiANT Worldwide and practices its teachings daily. Its philosophies encourage him to support and challenge himself, as well as the individuals around him, to become the best versions of themselves.
A proud ESFJ and Nurturer, Meisner is also a challenger of people. He remains deeply concerned about the relational health and harmony of his students and colleagues. Meisner is committed to protecting values and principles while understanding how certain actions, behaviors and initiatives affect people and teams.
In addition to his day-to-day duties for Aflac, Meisner teaches undergraduate and graduate level classes for Auburn University, Arizona State University, and West Virginia University. The courses focus on social media campaigns and engagement for public relations as well as, branding, advertising and digital marketing.
Meisner is also a sought after public speaker. He’s given numerous talks on branding, advertising, content marketing and digital media. Whether it’s for a crowd of dozens or thousands, he brings energy and practical tips to an audience while leaving them entertained and informed.
He is a member of various professional organizations, including ANA, FWAA, USBWA, SPRF, PRCA East Alabama, CoSIDA and the Knights of Columbus.
Meisner and his wife Megan reside in Auburn, AL with their sons Courtney (9) and Clancy (born November 2020).