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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Genean Jones

Vice President, Demand Marketing (B2B)

Genean Jones brings over 25 years of marketing experience advancing Fortune 1000 brands through growth and implementation of Go-to-Market strategies. She most recently served as vice president of B2B Marketing for Revature, an international tech talent enablement company, where she led a team focused on new business growth, which turned key research insights into multi-channel marketing programs. Her experience also includes public relations, brand management, content development, and digital marketing.

Jones believes in leading with the “science of marketing” (e.g., market research, segmentation, testing, etc.), followed by launching and managing the ebbs and flows of programs to ensure optimization that will help meet corporate goals.

Jones international achievements include brand development and execution for the United St. Maarten Party, development of a communications strategy for the Ministry of Constitutional and Home Affairs (St. Maarten, Netherlands, Antilles) in support of activities regarding its conversion to country status. She developed a political marketing strategy for the re-election campaign of Senator Rudolphe E. Samuel (St. Maarten, Netherlands, Antilles). Jones also led negotiations in the formation of a major teaming agreement designed to create economically sustainable agricultural, infrastructural, and environmental projects throughout the 15 counties in The Republic of Liberia.

Prior to Revature, she served as leader of dealer marketing at CARFAX, vice president at Havit Advertising, vice president of marketing and retention at Intersections, Inc., director/sr. consultant at CMG Partners (worked exclusively on Comcast’s emerging wireless technology launches), director of member marketing and campaign strategy for AOL, and various marketing management positions with Sprint/Nextel.

Jones is a resident of Northern Virginia and holds an M.A., in Communication, with a concentration in digital media from Johns Hopkins University, an M.B.A., with a concentration in management, and a B.A. in Business Administration with a minor in marketing from Strayer University. Additional education programs completed include Executive Series – Linking Marketing to Financial Consequences, Wharton, Philadelphia, PA, and Strategy: Marketing Innovation, MIT Sloan Executive Education – Boston, MA.

Jones has served on the communications committee for the March of Dimes’ and Women in Technology, “Heroines in Technology” event in the Washington, DC area. She is past VP, of programming for the American Marketing Association, DC Chapter (AMADC). She has also served on the marketing management curriculum business panel for the Common Wealth of Virginia -- Department of Education, the board of directors for the Liberian-American Chamber of Commerce in Arlington, VA, and the Falika Youth and Women’s Empowerment Center (FAYWEC) in Monrovia, Liberia.