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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Danielle Rohe

Digital Marketing Professional with 15 Years of Experience
Teaches Making Sense of Google Analytics 4
Website

Danielle Rohe is a digital marketing professional with 15 years of experience. She has worked across nearly all aspects of digital marketing after starting out as a “new media” assistant for a radio group. Rohe has worked in web development, influencer marketing, public relations, and data analysis for organizations in automotive, retail, SaaS, and more. Rohe is most passionate about data-driven content marketing and search engine optimization, and she currently leads the content and SEO data and analytics for Autotrader.com and KBB.com.

After having spent a lot of time in highly technical roles, Rohe wanted to get back to more strategic and content-driven work, so she completed her Master of Science in Integrated Marketing Communications from West Virginia University in December 2022. She loves helping others understand the more technical side of digital marketing. Rohe has done just that by teaching SEO and coding classes for local organizations; presenting for SEO webinars, which can be found on her site; writing for the HubSpot blog; and running a session for Google Search Central’s own Unconference. She’s excited to now teach students at her alma mater.

Rohe is from the Cincinnati, Ohio where she lives with her husband, daughter, and old dogs. When she isn’t behind a computer screen, you can find her at live shows—whether rock concerts or musicals—or, when the weather is nice, at a theme park or the community pool.