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Celebrating 20 Years of WVU IMC

Allison Akers

M.S. Integrated Marketing Communications | 2022
Annapolis, MD
Digital Marketing Manager, Vision Technologies
What is your proudest marketing communications moment?
"I am blessed to have been involved in so many historical moments and career-shaping experiences throughout the span of my career this past decade. My proudest moment so far, though, is being awarded the 2020 Maryland Economic Development Association Rising Star Award for my role in growing digital communications for Anne Arundel Economic Development and volunteer initiatives such as spearheading the MEDA Young Leaders Group. 
A close second is completing my WVU M.S. IMC with a 4.0 during a pandemic while switching jobs!"
Quote you live by
"Bit by Bit" 
In the horse world (proud equestrian here), you adjust your bit to the ride. The right bit helps you both as a team perform at a higher level. I've always applied this logic to my life, taking hard situations one step at a time with specific fixes to ultimately achieve the next level. So remember, when things get overwhelming — adjust from one major life moment to another...bit by bit.
Favorite Class in the Program
IMC 613 Brand Equity Management
Favorite Faculty Member in the Program
Too many! This program has great teachers.