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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Celebrating 20 Years of WVU IMC

Bob Bryant

M.S. Integrated Marketing Communications | 2013
Indianapolis, IN
President & CEO, 500 Festival
What is your proudest marketing communications moment?
"Reaching over 100,000 youth participants annually with 500 Festival education, health and fitness programs. Creating most unique professional tennis venue on ATP World Tour. Leading the Powerpuff Girls brand to $ 1/2 billion in retail sales. Part of opening team for Universal Studios Florida. Launching 4 different new sports teams/events."
What is your superlative?
Most likely to be behind the scenes of something spectacular.
Quote you live by
“Heck man, think positive.” (From WWII veteran in PBS documentary describing Battle of the Bulge)
Favorite Class in the Program
IMC 636 Campaigns
Favorite Faculty Member in the Program
Archie Sader