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Celebrating 20 Years of WVU IMC

Jim Forbes

M.S. Integrated Marketing Communications | 2016
Director of Communications, Prison Fellowship
What is your proudest marketing communications moment?
On successfully conducting a reporters roundtable discussion on Prison Reform and Criminal Justice Reform at the National Press Club in Washington, D.C.  After working in TV News for almost 30 years, I was also able to incorporate what I had learned in the IMC Program in creating and marketing the event, which included more than 20 national reporters.  
What is your superlative?
Most likely to successfully educate people, by way of traditional media, about the thousands of obstacles men and women face after serving their sentences and return into society — taking away the stigma they face each and every day, at no fault of their own. To communicate this in an articulate way that creates change in criminal justice reform and reform in our prisons around the country. 
Quote you live by
“Everybody can be great ... because anybody can serve. You don't have to have a college degree to serve. You don't have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love.” ― Dr. Martin Luther King Jr.
Favorite Class in the Program
IMC 610 Introduction to IMC
Favorite Faculty Member in the Program
Matthew Cummings