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Celebrating 20 Years of WVU IMC

Michelle Forshner

M.S. Integrated Marketing Communications | 2022
San Francisco, CA
Sr. Digital Experiences Manager, Genentech
What is your proudest marketing communications moment?
Creating an omnichannel marketing plan for a company I have supported for years as my capstone, and delivering a full plan that inspired their official product launch two years later in 2022!
Favorite Class in the Program
IMC 636 Campaigns
Favorite Faculty Member in the Program
Mark Tietbohl