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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Celebrating 20 Years of WVU IMC

Michelle Forshner

M.S. Integrated Marketing Communications | 2022
San Francisco, CA
Sr. Digital Experiences Manager, Genentech
What is your proudest marketing communications moment?
Creating an omnichannel marketing plan for a company I have supported for years as my capstone, and delivering a full plan that inspired their official product launch two years later in 2022!
Favorite Class in the Program
IMC 636 Campaigns
Favorite Faculty Member in the Program
Mark Tietbohl