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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Built-In Certifications

As part of the online Digital Marketing Communications master's degree program, you complete certifications from the industry's leading digital platforms. This not only gives you in-demand skills and knowledge, but it's proof on your resume that will set you apart with potential employers.

  • HubSpot Inbound Certification
    Explore the foundations of inbound, learn the inbound methodology and the flywheel as a core part of any inbound business and start your path with inbound.

  • HubSpot Digital Marketing Certification
    Optimize your website for search engines, create a non-paid strategy to build and grow a following and create an ads strategy to amplify your business message to a targeted audience.

  • HubSpot Content Marketing Certification
    Learn a content creation framework for producing effective content on a consistent basis; create and repurpose content that both humans and search engines will love; and become a stronger, leaner, and more strategic content marketer

  • HubSpot Social Media Marketing Certification
    Learn everything you need to know to build a successful social media strategy. You'll learn about creating engaging content and measuring ROI to increase brand awareness, attract new customers and partners and develop relationships.

  • Adobe Premiere Pro Certification
    Validate your knowledge of Adobe Premiere Pro, the industry-leading video editing software for film, TV, and the web. You will not complete this certification during the class due to time constraints, but you'll be prepared to complete the certification on your own time.

  • Google Analytics 4
    Earn a Google Analytics Certification by demonstrating your understanding of Google Analytics 4 properties, including how to set up and structure a property, and use various reporting tools and features. Get certified by passing the assessment.

  • SEMrush Certification
    SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. Internet marketers all over the world trust SEMrush.

  • Hootsuite Platform
    Hootsuite is trusted by 16+ million users in 175+ countries and is the industry standard for social media management. With the Hootsuite Platform Certification Course, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results and proving your ROI.

  • Hootsuite Social Marketing Certifications
    Develop foundational social marketing skills to grow followers, engagement, and business results. Designed and produced in consultation with social media marketing strategists and practitioners, our industry-recognized Social Marketing Certification Course give marketers practical skills they can implement and start seeing results right away.