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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Bonnie Harris

IMC Consultant with more than 20 years of experience
Teaches Provided-Client Capstone Course and Cause Marketing

Bonnie Harris is a marketing strategist implementing IMC strategies for clients across the United States, focused primarily on midsized companies in the healthcare, technology, and manufacturing industries. She founded her company Wax Marketing in 2002.

Harris worked in the technology industry during the 1990s where she eventually worked as an executive overseeing sales, marketing, and operations for multiple profit centers in 10 different regions including Silicon Valley. Harris received a Bachelor of Science in Economics from the University of Minnesota and a Master of Science in Integrated Marketing Communications from West Virginia University.

Meet Bonnie Harris

Chapters:
0:00 Introduction
0:21 Why do you teach in the program?
1:18 How do you bring the real world into your online classes?
1:55 How do you engage with students?
3:51 Fun (surprise) question

She was very understanding and helpful. It was clear to me that she wanted her students to do the very best and succeed

She takes time outside of traditional office hours to understand and relate to her students during this difficult time. She is very encouraging and understands the position we are all in when it comes to this last stretch. without her positivity and extra time working with her student I would have a hard time mentally getting through this last stretch.

Professor Harris was very interactive and engaged with students. She was helpful, very responsive, and extremely knowledgeable about the material and the world of marketing. Above an beyond, she was very kind and made the remote learning experience feel more personal and traditional, which was a very positive element of "attending" her class.