Dennis Flynn is a global brand builder and an international corporate communication, marketing and PR executive and author with over 20 years of experience in B2B and B2C sectors, having worked in various senior level positions in client-side, agency and entrepreneurial environments.
Flynn has built and led highly successful international business-focused and metrics-driven corporate marketing, PR and communication teams for several mid-tier Fortune 500 and enterprises companies.
After leading Saatchi & Saatchi Advertising’s North America B2B Group out of San Francisco, CA., Flynn founded his own successful agency with two creative partners serving international clients, including Toshiba, Gateway Computers and Sanrio, amongst other B2B and B2C clients.
He then founded and ran a strategic consulting firm for several years, The Sonar Group, whose strategic planning model was ultimately adopted by Ericsson Mobile as a key part of their annual strategic planning process. He also authored a book on branding titled “Brand Clout: Maintaining Relevance & Profitability Amidst Constant Change” and recently collaborated on an e-book focused on how to develop insightful personas as a platform for effective marketing and communications.
Flynn is currently a Senior Partner at B2P Partners, a marketing strategy and services firm focused on helping B2B marketers maximize their marketing and sales efforts. He is a key consultant in leading clients to stronger branding, positioning, messaging, and go-to-market strategies and tactics based on research-driven insights.
With an MBA from Adelphi University in New York, his career has taken him from New York, to Chicago and San Francisco, and he now lives in Phoenix, Arizona with his wife and two children.
Author: Brand Clout: Maintaining Relevance & Profitability Amidst Constant Change.
Co-Author: Personas with Punch; True Stories of Six Personas that Made a Difference for Marketers, Companies and Their Bottom Lines.