Today life and work merge more than ever before. Your schedule is full of commitments.
Our online degrees and certificates meet you where you are,
making it easier to integrate education more seamlessly into your life. You’ll
learn, interact, and present on a digital platform and use video conferencing
tools to connect with student peers and study groups — with the added bonus of
polishing skills that are essential in today’s tech-driven
WVU’s eCampus learning platform is an intuitive, sophisticated learning
environment accessible on multiple devices, that is at the center of your
learning experience. Not only will you be able to access all course materials,
but it is your place to make the most of your graduate program.
Make sure to utilize all of the features of this online learning platform to
build a robust portfolio, network with other professionals and learn about the marketing
communications industry from the perspective of those who are leading it.
Share and Network
Every marketing communications class has a unique network of peers for you network
with, share experiences and learn from. Students enter the marketing communications programs
at all stages of their career, from fresh out of undergraduate studies to CEO's
of leading firms. Be sure to engage with each member of your class to gain new
perspectives, get industry tips and exchange ideas to help grow your knowledge
To engage with your peers remain active on your courses eCampus Discussion Boards.
Take time to put extra effort in to your posts and cite your sources to share
what you know with your peers. Ask questions in your responses to peers posts,
never be afraid to challenge another students ideas or ask for advice, it's all
apart of individuals in our WVU marketing communications network helping
each other grow.
Continue your relationships beyond coursework. Remember to engage in conversation
on the "Social Forum" on your classes Discussion Board. If you see
a campaign related to course content, share it and ask for opinions and feedback
from your professor and peers. Be sure to keep up with your new connections by
updating your profile, following and engaging with others on the
Keep up with Industry Trends and Research
Your marketing communications professors are taking the experiences they have in
their everyday professional careers and sharing it with you. Be sure to read
all of the additional "Course Readings" for each module of your class. These
include studies, statics and articles about from your professors actual work,
industry researchers and their professional connections.
Research and industry insights are made easily accessible with the "IMC Research
Guide" in each eCampus course. Here students can easily locate current industry
studies, statics and audience insight information. All of this is curated based
on the data and knowledge professionals are using in today's industry to execute large
scale campaigns and data-driven decision making.
Outside of the classroom, industry updates continue. Students, faculty and staff
have the opportunity to learn from each other and their WVU marketing communications
network through the
Marketing Communications Today
blog and podcast. If you have an expertise,
have worked on a great project outside of class or are looking to learn more
about the full scope of marketing communications check out these resources created by
those leading the industry.
Build a Resume Worthy Portfolio
Each course is designed to allow students to continuously build and improve their
personal portfolio with projects relevant to actual industry work. Course assignments
with breakdown the creative process, teach students how to conduct effective
research and provide explanations of methods for data-driven decision
The marketing communications programs feature a cumulative
that pushes students to take all of their graduate knowledge
and apply it to a final project. With extensive research, strategic thinking
and careful curation, students will graduate with a full campaign piece ready
to be submitted for their dream job.
These capstone projects are unique to the mission of the WVU marketing communications
graduate program goal of taking classroom knowledge and turning it in to applicable
skills and information to produce graduates who will set the tone for what our
courses will be teaching next.