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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Celebrating 20 Years of WVU IMC

Alex McPherson

M.S. Data Marketing Communications | 2017
Dallas, TX
Vice President, Director of Business Intelligence at Methods+Mastery
What is your proudest marketing communications moment?
In 2018, I was part of a small crew of 20 who took our passion for analytics, strategy, and creative and formed Methods+Mastery, a FleishmanHillard subsidiary. We built the agency we always dreamed of by putting culture and diversity at its center. We've recently surpassed 70 employees and compete with firms multitudes our size. Last year, only three short years after our inception, the International Association for Measurement and Evaluation of Communication (AMEC) recognized Methods+Mastery as their Large Agency of the Year. As one of our agency's leaders I'm proud of the place we built, the people that make us, and the world class work we do every single day.
What is your superlative?
Most likely to have a solution for that.
Quote you live by
"Do what you love and **** the rest." — from the film Little Miss Sunshine
Favorite Class in the Program Favorite Faculty Member in the Program