Professionals who hold the Accreditation in Public Relations (APR) may waive two courses upon acceptance to West Virginia University's online Master of Science in Integrated Marketing Communications program.
The APR credential — internationally recognized for more than 50 years as the industry standard in credentials for public relations professionals — is proof of professional expertise, ethics and dedication within today's dynamic PR and communications environment. As a result, APR holders have the unique opportunity to accelerate through the online Master of Science in Integrated Marketing Communications program by applying this credential in exchange for six credit hours (two courses).
Successful applicants with the APR credential:
Receive 6 hours of transfer credit
APR certification proves you have the expertise to forego two courses in the IMC curriculum: IMC 618 – PR Concepts and Strategy and IMC 628 – Applied Public Relations
Save 20% on tuition
WVU recently reduced tuition for the online IMC master's degree to $24,600, but with two fewer courses, APR certified students pay less than $20,000 to earn their degree. You can also apply for financial aid and/or spread courses out to pay smaller amounts over time. All students, regardless of residency pay the in-state tuition rate.
Earn a master’s degree by completing 8 courses, rather than 10
WVU's renowned online IMC program is completely online and flexible. The APR credit reduces the number of courses required to complete your degree by two, allowing even more flexibility to spread courses out to allow for busy work schedules, or compress courses to finish even quicker.