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APR Credit

Waive two courses in WVU's online M.S. in Integrated Marketing Communications program with the Accreditation in Public Relations credential.

Professionals who hold the Accreditation in Public Relations (APR) may waive two courses upon acceptance to West Virginia University's online Master of Science in Integrated Marketing Communications program.

The APR credential — internationally recognized for more than 50 years as the industry standard in credentials for public relations professionals — is proof of professional expertise, ethics and dedication within today's dynamic PR and communications environment. As a result, APR holders have the unique opportunity to accelerate through the online Master of Science in Integrated Marketing Communications program by applying this credential in exchange for six credit hours (two courses).

Successful applicants with the APR credential:

  • Receive 6 hours of transfer credit
    APR certification proves you have the expertise to forego two courses in the IMC curriculum: IMC 618 – PR Concepts and Strategy and IMC 628 – Applied Public Relations

  • Save 20% on tuition
    WVU recently reduced tuition for the online IMC master's degree to $24,600, but with two fewer courses, APR certified students pay less than $20,000 to earn their degree. You can also apply for financial aid and/or spread courses out to pay smaller amounts over time. All students, regardless of residency pay the in-state tuition rate.

  • Earn a master’s degree by completing 8 courses, rather than 10
    WVU's renowned online IMC program is completely online and flexible. The APR credit reduces the number of courses required to complete your degree by two, allowing even more flexibility to spread courses out to allow for busy work schedules, or compress courses to finish even quicker.

REQUEST INFORMATION

When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

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Why WVU IMC?

Number 1


Reputation
Developed in 2003, WVU had the first online IMC master’s degree. It’s a respected program with innovative roots and a future-focused, real world curriculum.

Number 2


Customizable
We continuously add to the more than 30 electives to make sure the curriculum aligns with the latest and greatest IMC industry strategies. You can pick and choose topics to create your perfect educational experience.

Number 3


Specializations
Specialize in a high-demand area by using your four electives to earn an Area of Emphasis in Creative Strategy, Data Marketing Communications, Digital and Social Media, Healthcare Communications, Higher Education Marketing or Public Relations Leadership.

Number 4


Practitioner Faculty
Our faculty are the best in the industry. They are professionals from the nation’s capital, the Big Apple and Silicon Valley. They take their daily professional life and bring the real IMC world into your virtual classroom. They’re more than instructors – they’re mentors, and well-connected members of your new network.

Number 5


The Capstone
You’ll use all that you’ve learned in a final capstone course to develop a thoughtful and professional quality IMC campaign for a realworld client. You can select your own client or be assigned one.

Number 6


Unbeatable Value
At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts. In a recent survey of our graduates, 41% have received more than 25% salary increases since earning their IMC degree. Now that’s ROI.

Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

Email Ryan   Schedule a Time to Chat   Attend an Info Session

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