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Online M.S. in Integrated Marketing Communications

Every organization in every industry in every part of the world needs professional communicators. WVU’s top-ranked online IMC program not only prepares you for that career, but connects you with those organizations.

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Amanda Sains earned her M.S. in Integrated Marketing Communications in 2014 and is now the marketing director at Joolies Dates & Desert Valley Date.


WVU developed the first online IMC degree in the nation and we remain at the forefront of education in this space.

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WVU offers optional IMC specializations in Creative Strategy, Data Marketing, Digital and Social Media, Healthcare, Higher Education, Management and Public Relations Leadership.

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Flexibility and Support

The IMC degree is completely flexible. With more than 25 electives and a variety of schedule options, you can totally customize your education. And, we’ll help! From applying to the program to scheduling classes to tech support to graduation, we’ve got your back.

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Our faculty are industry leaders from across the country and they’re well-connected. They bring the real marcom world into your virtual classroom and will expand your network.

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It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of IMC professionals that the industry demands.

Is IMC right for you? How can you get started?
Complete a brief form and we'll reach out to discuss your options and the application process.

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What is Integrated Marketing Communications?

IMC attempts to unify all pieces of marketing communications, including advertising, public relations, direct marketing, social media and sales promotion. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels. When you study integrated marketing communications, you learn how to align marketing activities to ensure a constant flow of information to consumers from a variety of media. As technology continues to advance and as digital media becomes increasingly important, companies must be able to leverage those mediums to create effective and consistent marketing and messaging that connects the consumer to their brand. As a graduate of an IMC program, you not only would excel at marketing communications, but would also be able to analyze data and manage strategic project planning.

As an IMC student, you'll learn how to ...

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Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.

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Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.

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Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.

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Recognize the roles and implications of law and ethics in marketing communications.

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Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.


When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

What we WILL DO with your information:

  • We'll email you program information, including testimonials from current students and faculty, and details we know you need when considering your graduate education. We'll also send regular program updates at the end of each month so you can keep up with what's currently happening in our programs.
  • We'll mail you a free copy our program view book, which provides additional details on programs and college.
  • If you have any questions about any of the content we send you, contact our enrollment specialist via email at or phone/text at 844-961-3878.

What we WILL NOT DO with your information:

  • We will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.
  • We will NEVER sell or share your information with any other college, program or organization.

Let's Chat

Dan, our manager of recruitment and retention, is here to answer your questions and help you with the application process.

Email Dan   Schedule a Time to Chat   Attend an Info Session