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Podcast Production and Promotion


IMC 551

Workload:   Intensity Level 4 out of 5 (8-10 hours per week)

Learn the essential skills needed for podcast production and promotion. In this class, you'll learn how to record, edit and publish a professional podcast, as well as understanding audio based storytelling and creating a distribution plan. 

Course Learning Outcomes

Upon successful completion of IMC 551, students will be able to:

  • Identify the elements required to produce a successful podcast.
  • Examine successful techniques for marketing podcasts through analysis of audience statistics and demographics.
  • Evaluate the different structural formats of narrative podcasting and when to implement each to achieve marketing goals.
  • Demonstrate an understanding of audio storytelling, recognizing the podcast medium as an engaging vehicle for storytelling.
  • Produce a professional podcast episode and design a distribution and promotion plan.

Course Topics

  • Let’s Make a Podcast
  • Content and Multitrack Production
  • What is a Target Audience?
  • Presenting your Podcast Idea
  • Interviews and Imaging
  • Social Media and Your Podcast
  • It’s Time to Produce a Full Episode & Jobs in Podcasting

IMC 551 Faculty

Matthew Staudt
Profile: Staudt