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Crisis Communication


IMC 631

Apply theory and case study analysis to gain the expertise and confidence required to maneuver through myriad potential crisis situations that today’s organizations and individuals encounter.

Course Learning Outcomes

Upon successful completion of IMC 631, students will be able to:

  • Apply crisis prevention strategies to different situations in various industries.
  • Describe crisis planning and preparation measures.
  • Differentiate between different types of crises.
  • Assess the appropriateness of a crisis response.
  • Evaluate the information needs and resources of a crisis situation.
  • Identify the appropriate social media tools to use in different stages of crisis communications and reputation management.
  • Critically analyze previous crisis situations in established organizations.
  • Evaluate a crisis communication plan for an organization.

Course Topics

  • Crisis Communications Overview
  • Crisis Communication as Management
  • Engagement and Social Media
  • Crisis Preparation
  • Crisis Recognition
  • Crisis Response
  • Legal Issues in Crisis Communication

IMC 631 Faculty

Frank Marra
Profile: Marra