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Entrepreneurship in IMC


IMC 633

Investigate the entrepreneurial process from a range of perspectives. The primary focus is the activities that occur from conception to the launch of a new venture.  The course will acquaint students with the entrepreneurial phenomena descriptively and allows them to understand the issues faced by a new venture.

Course Learning Outcomes

Upon successful completion of IMC 633, students will be able to:

  • Analyze and understand their level of readiness for entering the world of business ownership.
  • Understand how mistakes are the best learning opportunities.
  • Establish a business entity and a support structure for it.
  • Evaluate new venture opportunities as they apply to your needs and interests.
  • Develop a business plan, and understand how to organize under the right legal structure.
  • Understand what financial resources and management are needed to start a new venture and how to get funding.
  • Develop a launch plan for a new Integrated Marketing Communication entity.

Course Topics

  • Is Entrepreneurship for You?
  • Learning from Trial and Error
  • Preparing for Business Startup
  • Identifying New Venture Opportunities
  • Business Plan, Part 1: Building the Plan
  • Growing Your New IMC Venture
  • Business Plan, Part 2: Refining the Plan

Students feedback about IMC 633

“For me, this course was extremely useful in the program and one of the reasons I took it in my first term after IMC 610. Many IMC professionals have the entrepreneurial mindset because they bring creativity and can think outside of the box. This course was able to merge the two “brains” into one. It made you think about how you, as an IMC professional, could actually think in the business mindset and truly consider starting your own business. This course made the student write out a business plan for their potential business idea. That said, the only negative of the course was it is not the full business plan that I would use to take to investors, as there was not much focused on the financial aspects. As long as students are aware that this is just to get their mind thinking in the right manner towards starting a business, instead of using this course to start a business. I do recommend this to any student that has any inkling to start their own business some day.” - Julia Bolt

IMC 633 Faculty

Jason Sargus
Profile: Sargus