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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Entrepreneurship in IMC

IMC 533

This course is offered in:

Top Three Course Takeaways

  1. Understand how to establish a business entity and a support structure for it.
  2. Apply a simple five-step framework to evaluate a new venture idea.
  3. Develop a business plan and understand how to organize under the right legal structure.

Course Topics

  • Is Entrepreneurship for You?
  • Learning from Trial and Error
  • Preparing for Business Startup
  • Identifying New Venture Opportunities
  • Business Plan, Part 1: Building the Plan
  • Growing Your New IMC Venture
  • Business Plan, Part 2: Refining the Plan

WORKLOAD:   (8-10 hours per week)

This course explores what it takes to be a successful integrated marketing communications entrepreneur. Students learn how to assess risk, raise capital, position a new entity, organize, and generate and maintain sales.

Course Learning Outcomes:

  • Analyze a prospective entrepreneur's level of readiness for entering the world of business ownership.
  • Compare and contrast strategies for effective market research to determine potential business viability and potential.
  • Evaluate new venture opportunities as they apply to your needs and interests.
  • Identify what financial resources and management are needed to start a new venture and how to get funding.
  • Develop, revise and present a business plan proposal for a new integrated marketing communication entity.

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Entrepreneurship in IMC Instructors

Moffatt headshot
Al Moffatt Marketing, Advertising, Branding Executive Read More: Moffatt