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Marketing Legends

Meet the legends who have helped shape the marketing industry into what is today on Marketing Legends, a series hosted by Cyndi Greenglass and Ruth Stevens.

About Marketing Legends

Marketing Legends, a series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today.

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Cyndi Greenglass and Ruth Stevens |

David Aaker is the world’s leading brand strategist, having created the most recognized brand strategy model, written 18 books, and helped countless companies develop successful approaches to brand equity management.

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