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Marketing Legends

Meet the legends who have helped shape the marketing industry into what is today on Marketing Legends, a series hosted by Cyndi Greenglass and Ruth Stevens.

About Marketing Legends

Marketing Legends, a series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today.

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Cyndi Greenglass and Ruth Stevens |

Fred Reichheld really needs no introduction. The founder of quantitative loyalty, Fred is best known as the creator of the Net Promoter® system of management. Listen in to hear why making shareholders rich is not the main purpose of companies.

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