Can you tell us a little about yourself and your current role as a Marketing Specialist?
My name is Stephanie Vannetti, and I’m a U.S. Army veteran currently pursuing my master’s degree in Digital Marketing Communications. I currently work for the United States Postal Service (USPS), where I’ve developed strong skills in reliability, communication, and time management in a fast-paced, service-oriented environment. While my current role is not in marketing, I’m actively building my path toward a career in digital marketing for women’s professional sports – an area I’m deeply passionate about and intentionally preparing to enter.
What inspired you to pursue a master’s degree in Digital Marketing Communications, and what led you to choose West Virginia University?
I’ve always been drawn to the energy and storytelling behind sports, but I became especially interested in women’s professional sports and the opportunity to help amplify visibility, engagement, and equity in that space. I chose to pursue a master’s in Digital Marketing Communications to gain the strategic and technical skills needed to make an impact. West Virginia University stood out because of its industry-relevant curriculum, focus on data-driven marketing, and flexible online format.
What are your career goals, and how do you see the Digital program helping you reach them?
My goal is to work in digital marketing for women’s professional sports organizations, helping teams grow their brands, increase fan engagement, and create meaningful digital experiences. The Digital program is helping me build a strong foundation in SEO, analytics, content strategy, and emerging technologies like AI – skills that are essential for growing audiences and telling compelling stories in today’s digital sports landscape.
How do you apply what you’re learning in the Digital program to your work?
Even outside of a formal marketing role, I apply what I’m learning by analyzing how sports teams – especially women’s teams – engage with their audiences online. I think critically about content strategy, branding, and fan interaction, and I use class projects and research to create real-world marketing scenarios focused on women’s sports. This helps me stay actively engaged in the field I’m working toward.
What’s one marketing tool or platform you can’t live without?
Google Analytics. In the context of sports marketing, understanding fan behavior – what content they engage with, when they engage, and how they interact – is essential. It allows marketers to make informed decisions that drive stronger fan connections and growth.
What advice would you give to prospective students considering the Integrated Marketing Communications program?
If you’re passionate about a specific industry – like I am with women’s sports – use that passion to guide your work in the program. Tailor your projects, research, and assignments toward that space. Not only will it make your work more meaningful, but it will also help you build a strong, focused portfolio that sets you apart.
Is there a quote, mentor, or defining moment that has guided your career path?
One of the most defining influences in my journey has been my mentor, Dr. Adebanke Adebayo at Washburn University. I began my undergraduate studies as a Biochemistry major, but through her guidance, I was introduced to the field of communication in a way that completely shifted my perspective. She challenged me to think differently, pushed me outside of my comfort zone, and helped me recognize strengths I hadn’t fully seen in myself. Because of her mentorship, I made the transition into communication studies and ultimately discovered my passion for digital marketing – especially within women’s professional sports. Her influence continues to shape how I approach both my academic and professional goals.
Share a fun fact about you.
A fun fact about me is that I am 4’ 10”, and my first job in the U.S. Army involved jumping out of perfectly good airplanes. On my last jump, high winds caused a rough landing that left me with an ankle injury and a very memorable story to tell. I later transitioned into becoming a tank mechanic, where most of the equipment was bigger and heavier than I was. I never let my size define what I could do – if anything, it pushed me to work harder and prove myself every day.