Marketing Legends

David Aaker is the world’s leading brand strategist, having created the most recognized brand strategy model, written 18 books, and helped countless companies develop successful approaches to brand equity management.

McGhee Osse is a trailblazer in multicultural marketing communications. As the CEO of Burrell Communications Group, she has both witnessed and influenced the evolution of diversity advertising in the U.S. — and the world.

A self-described maverick and passionate advocate of ROMI (return on marketing investment calculations, for decision-making), Peter J. Rosenwald has built a stunning career leading prominent direct marketing agencies worldwide.

Guy Kawasaki is an award-winning author, accomplished evangelist and world-renowned speaker. Guy is on a mission to help us be remarkable and enchanting. In our conversation, he shares tactical and practical tips for how to accomplish this.

Professor Kotler, recognized as one of the world’s leading marketing thinkers, has been cIn our conversation with this Marketing Legend, Professor Kotler explained his view that business exists primarily to serve. Making money is only a secondary factor.

Fred Reichheld really needs no introduction. The founder of quantitative loyalty, Fred is best known as the creator of the Net Promoter® system of management. Listen in to hear why making shareholders rich is not the main purpose of companies.

If you’re looking for ideas for how to live a better life, and expand your career prospects, you must listen to our conversation with the brilliant marketing thinker and futurist, Rishad Tobaccowala.

Susan Kryl is a legendary direct marketer with two pieces of advice for marketers everywhere. First, use the “Day in The Life” technique to gain deep customer insight. Second, “Learn, teach and mentor,” in order to keep up to date and give back.

Marketing legend Louis W. Stern published the top textbook about distribution channel strategy, also known as “pull marketing.” Since then he’s been the go-to guru in this important one of the 4 Ps. Join us to learn Lou’s key insights.

Marketing legend Shelly Lazarus has been described as one of the most powerful executives in advertising and named one of the Top 50 Business Women. In our conversation, Shelly shares some of her memorable career stories.