MARKETING HORIZONS

In this episode, Josh Wilson, Senior Vice President of Marketing at Whitefish Credit Union, demystifies the Super Bowl advertising challenge and shares how to leverage and exploit regional advertising against national players.

Marketing communications and the rules and regulations that we marketers need to know are changing fast. Our guest, Melissa Steinman, put advertising and marketing regulation into such an interesting context.

Mark Robinson, author of Black on Madison Avenue, opened our eyes to the problems and opportunities for minority professionals in the ad agency world. Tune in for a lively—and candid—conversation with Mark Robinson.

Faruk Heplevent joined us to discuss CGI-driven strategies in advertising and marketing. Computer-Generated Imagery is often viewed as the “old school” (pre-AI) way of generating graphics and photorealism in industries such as fashion and automotive.

Amas Tenumah explains why customer service is broken and what we, as marketers and as consumers, can do to help fix it. Amas shared some interesting hacks with us from his latest book, Waiting For Service.

Whether you have heard email expert Jay Schwedelson talk before, or this is your first listen, you are in for a treat.  Email is often said to be dead or dying as a media channel, but Jay makes a convincing case for its strengths—and successes.

B2B marketers who put all their focus on lead generation are missing 95% of the market opportunity, says our guest Drew Neisser, founder of CMO Huddles and author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.

In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2022 marketing trends that are sure to impact marketers this year.

It’s time for a rethink of the notion of brand community, says our guest Mark Schaefer. Instead of the transactional, customer self-service model so common today, marketers must build communities that deepen emotional relationships with the brand.

Joining us from Singapore is Mark Ross-Smith, founder of Travel Data Daily and CEO of Status Match. In this episode, he explains why loyalty programs are not only hugely valuable to airlines, but are in some cases THE value.