MARKETING HORIZONS

Faruk Heplevent joined us to discuss CGI-driven strategies in advertising and marketing. Computer-Generated Imagery is often viewed as the “old school” (pre-AI) way of generating graphics and photorealism in industries such as fashion and automotive.

Amas Tenumah explains why customer service is broken and what we, as marketers and as consumers, can do to help fix it. Amas shared some interesting hacks with us from his latest book, Waiting For Service.

Whether you have heard email expert Jay Schwedelson talk before, or this is your first listen, you are in for a treat.  Email is often said to be dead or dying as a media channel, but Jay makes a convincing case for its strengths—and successes.

B2B marketers who put all their focus on lead generation are missing 95% of the market opportunity, says our guest Drew Neisser, founder of CMO Huddles and author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.

In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2022 marketing trends that are sure to impact marketers this year.

It’s time for a rethink of the notion of brand community, says our guest Mark Schaefer. Instead of the transactional, customer self-service model so common today, marketers must build communities that deepen emotional relationships with the brand.

Joining us from Singapore is Mark Ross-Smith, founder of Travel Data Daily and CEO of Status Match. In this episode, he explains why loyalty programs are not only hugely valuable to airlines, but are in some cases THE value.

Michael McCathren, innovation lead at Chick-Fil-A, and author of a new book: 6Ps of Essential Innovation, is an expert on the “innovation organization.”

Memberships, subscriptions, loyalty programs—relationship marketing models of all sorts—have long been a staple of the marketing toolbox. But why is Peloton in such deep trouble right now? And Noom postponed its IPO? Join us as Mark DiMassimo explains what’s really going on, and how we can fix the apparent problem with membership marketing today. Spoiler alert: It’s not the model itself, you’ll be happy to know. Tune in for Mark’s advice on how to motivate customers to “start, stick and stay.”

The uber-networker David Berkowitz answers our burning questions about search marketing and where it’s headed. Learn why paid search advertising is growing so quickly (hint: the proliferation of small screens is a factor). And what marketers should be doing to maximize this powerful tool. David has been predicting trends in this field long before most of us, and in this episode, he gives us the skinny.