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MARKETING HORIZONS

Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is all about staying ahead of the curve, peering into the future of marketing.


















Join us for the Marketing Horizons!

Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is your guide to the latest ideas, technologies, tools and strategies shaping the marketing horizon.

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Cyndi Greenglass and Ruth Stevens |

It’s time for a rethink of the notion of brand community, says our guest Mark Schaefer. Instead of the transactional, customer self-service model so common today, marketers must build communities that deepen emotional relationships with the brand.

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