In this episode, Brian Hunt explains, in the clearest possible terms, the total scoop
on CTV for marketers. We learned its benefits and drawbacks, the differences between
CTV, OTT and linear television, and why CTV is an essential medium for us to be
experimenting with today. Career hint: Data science majors can write their own
tickets in this field! Join us for the details of how television is becoming more
digital, targetable and measurable as a marketing communications channel.