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MARKETING HORIZONS

Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is all about staying ahead of the curve, peering into the future of marketing.


















Join us for the Marketing Horizons!

Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is your guide to the latest ideas, technologies, tools and strategies shaping the marketing horizon.

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Hosted by Cyndi Greenglass and Ruth Stevens |

Technology continues to disrupt, enable and challenge the world of marketing. Join Scott Brinker, founder of the influential blog Chief Martech, as we discuss the future of marketing technology. When—if ever—will its growth plateau? How can companies prepare for the changes to come? Do you have to be a technologist to be a successful marketer today? Scott’s answers will surprise you.

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Hosted by Cyndi Greenglass and Ruth Stevens |

Leaner staffs, fewer journalists in the newsrooms, and a growing suspicion regarding the integrity of earned media have placed the PR profession in potential peril. But today’s guest, Bridgette Borst Ombres, remains optimistic about media relations. Some things have not changed in the profession, she says, including the ongoing challenge of attribution and measurement. But join us, as we explore what has changed in media relations including AI, the rise of live audio, niche publications, and paywall journalism.

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