MARKETING HORIZONS | Marketing Communications

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Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is your guide to the latest ideas, technologies, tools and strategies shaping the marketing horizon.

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Can the Travel and Hospitality Industry Get Out of its Own Way?

Hosted by Cyndi Greenglass and Ruth Stevens | Thursday, November 17, 2022

Joining us from Singapore is Mark Ross-Smith, founder of Travel Data Daily and CEO of Status Match. In this episode, he explains why loyalty programs are not only hugely valuable to airlines, but are in some cases THE value.

What's the Secret to Marketing Innovation?

Hosted by Cyndi Greenglass and Ruth Stevens | Thursday, November 03, 2022

Michael McCathren, innovation lead at Chick-Fil-A, and author of a new book: 6Ps of Essential Innovation, is an expert on the “innovation organization.”