Why do walled gardens exist in the first place? The answer is quite simple, because
they can. When it comes to advertising, giant firms like Facebook and LinkedIn
hold all their own cards. And with the demise of 3rd party data and cookies, the
amount of data they have on users who readily allow access to personal information
is unprecedented. But we are learning that this may spell bad news in the future
for us marketers. Listen in to this episode with Heather Blank on how Walled Gardens
will impact the future of advertising.