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MARKETING HORIZONS

Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is all about staying ahead of the curve, peering into the future of marketing.


















Join us for the Marketing Horizons!

Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is your guide to the latest ideas, technologies, tools and strategies shaping the marketing horizon.

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Hosted by Cyndi Greenglass and Ruth Stevens |

Why do walled gardens exist in the first place? The answer is quite simple, because they can. When it comes to advertising, giant firms like Facebook and LinkedIn hold all their own cards. And with the demise of 3rd party data and cookies, the amount of data they have on users who readily allow access to personal information is unprecedented. But we are learning that this may spell bad news in the future for us marketers. Listen in to this episode with Heather Blank on how Walled Gardens will impact the future of advertising.

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Hosted by Cyndi Greenglass and Ruth Stevens |

In this provocative episode, database management expert Theresa Kushner explains why she believes that the marketing profession as we know it today is obsolete. What does this mean for the future of the marketing discipline, and for organizations as a whole? Listen here to find out.

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