MARKETING HORIZONS

Seth Marrs, the Forrester analyst who follows sales technology, painted an exhilarating picture of the future of SalesTech, saying it will combine with MarTech into an entirely new way of going to market — along with a new organizational function called Revenue Teams. Primarily focused on the B2B ecosystem, but with consumer applications — especially for call centers — this developing technology is enabling an end-to-end customer experience driven by conversational intelligence, NLP (natural language processing), AI, and real-time data capture and analysis. In fact, Seth believes the future will be about opportunities and not leads, and this tech gives us a brand new container for our engagement experience, resulting in more powerful roles for marketing, higher revenues, and customer satisfaction overall. Sounds great. Give a listen!

Recorded live from the Innovation Center at WVU Reed College of Media, Ruth Stevens and Cyndi Greenglass look at the fascinating marketing trends shared on their podcast over the first half of 2022. Included in the discussion are insights on the complex evolution of the customer experience (CX), the emerging power of Gen X as an audience, the importance of your digital first impression, the future of events, humanizing measurement, and connected TV (CTV). Don’t miss this opportunity to catch the highlights of the first half of 2022 and the marketing waves Cyndi and Ruth are riding over the horizon.