Technology continues to disrupt, enable and challenge the world of marketing. Join Scott Brinker, founder of the influential blog Chief Martech, as we discuss the future of marketing technology. When—if ever—will its growth plateau? How can companies prepare for the changes to come? Do you have to be a technologist to be a successful marketer today? Scott’s answers will surprise you.
Three takeaways:
- This rate of change for marketing and technology is creating this Meta challenge for marketing to keep up with it, and that offers us opportunity and potential risk as marketing professionals.
- The list of technologies is actually richer than we thought.
- All kinds of skills are needed to be successful in serving customers, so you don’t need to abandon marketing if you aren’t interested in technology. We need to look at technology as an enabler of creativity.
About our Guest
Scott Brinker is VP Platform Ecosystem at HubSpot, helping to grow and
nurture the company's community of technology partners. He writes the chiefmartec.com
blog and serves as the program chair of the MarTech Conference. He is the author
of the best-selling book Hacking Marketing, published by Wiley. Previously, he
was the co-founder and CTO of ion interactive. He holds degrees in computer science
from Columbia University and Harvard University and an MBA from MIT. Connect with
him on Twitter @chiefmartec.
Meet the Hosts
Cyndi W. Greenglass is a founding partner and president at Livingston Strategies, a data-informed, strategic consulting firm that helps clients develop, execute, and measure their customer communications with a close focus on results. Cyndi has razor-sharp strategic skills matched by impeccable on-the-ground savvy and tactical abilities. She is an Adjunct Instructor in the Data Marketing Communications online master's degree program from West Virginia University.
Greenglass has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine and was the 2012 CADM Chicago Direct Marketer of the Year. She is a member of the Board of Advisors for BRAND United and has taught, trained and presented at over 50 conferences throughout the world.
Ruth P. Stevens consults on customer acquisition and retention, for business-to-business clients. Ruth serves on the boards of directors of the HIMMS Media Group, and the Business Information Industry Association. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York.
Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She serves as a mentor to fledgling companies at the ERA business accelerator in New York City.
WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications. Interested in growing your career with a master's degree in Data, Digital or Integrated Marketing Communications? Request more information today!