Data science affects every aspect of modern life, from setting monetary policy and modeling climate change impacts, to how and where healthcare is administered. Yet, women represent less than 20% of students and less than 10% of decision makers in data science today. While women have made great strides in STEM and other fields, they seem to be failing to make inroads in this important field. In this episode, we have special guest Tina Tang, co-founder and chair of Women in Big Data, an organization focused on mentoring and leadership development in tech, to break it down for us. She is a mentor, investor, and advisor, supporting women’s leadership in politics and peace. Check out the mentoring and support available at Women in Data Science.
Fun Fact: Not only is her resume truly impressive, but Tina also has some famous miniature donkeys! Listen in for details.
Tina highlights three key areas of data science today:
- The causes of women’s under-representation in data science include a lack of encouragement when they are young, a lack of mentors and roles models, and a general lack of support. But the field is blossoming, and with women representing 50% of the population, data science presents a great opportunity for them.
- Modern marketing is all about AI, analytics, and predictive modeling. Marketers were early adopters in these areas and are now primed to lead the way in the data-driven future.
- For anyone who is interested in this field, Tina recommends that you find a mentor, develop broad experience across a lot of disciplines and shadow someone in sales.
About our Guest
Tina Tang
Co-Founder and Chair of Women in Big Data
Tina advocates for economic justice and opportunity. As global operations executive for Women in Data Science Worldwide, she leads finance and strategy for product and marketing. She is also co-founder and chair of Women in Big Data, focusing on mentoring and leadershipd development in tech. On the board of Advancing Women's Political Leadership & Global Peace, Tina supports women’s leadership in politics and peace. With 30 years in the tech industry and degrees from the University of Texas at Austin, she is also a mentor, investor, and advisor. Tina and her husband have three grown sons and live in California with a cat, 100,000 bees, and three miniature donkeys.
Meet the Hosts
Cyndi W. Greenglass is a founding partner and president at Livingston Strategies, a data-informed, strategic consulting firm that helps clients develop, execute, and measure their customer communications with a close focus on results. Cyndi has razor-sharp strategic skills matched by impeccable on-the-ground savvy and tactical abilities. She is an Adjunct Instructor in the Data Marketing Communications online master's degree program from West Virginia University.
Greenglass has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine and was the 2012 CADM Chicago Direct Marketer of the Year. She is a member of the Board of Advisors for BRAND United and has taught, trained and presented at over 50 conferences throughout the world.
Ruth P. Stevens consults on customer acquisition and retention, for business-to-business clients. Ruth serves on the boards of directors of the HIMMS Media Group, and the Business Information Industry Association. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York.
Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She serves as a mentor to fledgling companies at the ERA business accelerator in New York City.
Marketing Communications Online Programs
The marketing communications landscape is constantly changing. Our programs are focused on what is happening next in marketing. Learn more about our innovative programs. Looking to move into a marketing leader role? Check out our Executive Cohort, starting Fall 2024!
Request More InformationMarcom Today
Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.
Subscribe to get the Latest Trends in Your Inbox